Captain Morgan is a rum brand that provides premium alcoholic products to use with a variety of mixed drinks. There are a number of different products in the Captain Morgan line including original spiced rum, black spiced rum private stock rum, lime bite spice rum and many others. The brand's name and advertising use the legend of Captain Henry Morgan who served as the governor of Jamaica in the seventeenth century. Along with the legend and the branding that the company uses, Captain Morgan also prides itself with social responsibility. The brand maintain responsible marketing practices and works with government agencies to promote responsible use of their products.
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